Sequins and soul

Sequins are important to us (and no, I’m not talking about the clothes that Richard Simmons wears). They are the flash, the shiny things that catch our eye – a cool direct mail piece, a sleek and metallic colored stereo system (mostly men fall for this one) or a great sale.
But there [...]

Seinfeld on Marketing: Secret weapons and selling computers

It’s that time again. In this episode of Seinfeld on Marketing, Frank Costanza is talking to his son, George, about how he is selling computers.

GEORGE: You’re selling computers?
FRANK: Two months ago, I saw a provocative movie on cable TV. It was called The Net, with that girl from the bus. I did a little [...]

Share of Expectation

If you want to have a truly great brand in the eyes of your customers, forget for a moment about Share of Market and even Share of Wallet. To consumers, these are meaningless measurements that focus on the wrong ideals – size and money.
Instead, focus on Share of Expectation. What do I mean? [...]

Flash Insight: Don’t make me mad

I’ts been some time since I posted, so I thought I would ease back into it with a short post.
Rabid customers multiple faster than any rabbit ever could.

Is this your Employee of the Month?

[Click to Enlarge]
Don’t let Company Policy work overtime at your company, use principles instead.
We need your help! Company Policy Man is seeking to destroy the lives of decent customers everywhere and he must be stopped! Please do your part by:

Posting this on your blog.
Printing the picture and hanging it next to your desk.
Discussing it [...]

You’re gonna have to…

So there I was minding my own business in my local video store when it happened. I wasn’t trying to cause any trouble or disrupt the status quo. I had (or so I thought was) a simple question for the clerk. But after waiting my turn in line, she said:
“You’re gonna have [...]

Seinfeld on Marketing: The unintended little “chocolate and peppermint” that changes everything

It’s Friday again, folks. Gather around and let’s talk about Seinfeld, with a little dash of marketing.
In this episode of Seinfeld, Jerry and Kramer are in the balcony viewing area watching the surgery of a friend of Elaine:

(RSS Readers, click here to view the video)
Nothing to worry about. It turns [...]