Mediocre advertising tries to teach by way of your rational brain.
Remarkable advertising tries to inspire you to become by way of your emotional heart.
Filed under: Advertising
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[...] to Bill Gammell for a great comparison that highlights how advertising should be done. Mediocre advertising tries to [...]
What a great point!
Darrin,
Thanks for stopping by! I’ll post some more thoughts about this coming up in the next few days or so.