Seinfeld on Marketing: A call for quality

And we’re back (sorry for the delay in posts). In this episode of Seinfeld on Marketing, George bought a new (used) car:

JERRY: Hey! Did you get the Volvo?
GEORGE: No, I decided to go with an ‘89 LeBaron.
ELAINE: A LeBaron?
JERRY: I thought Consumer said Volvo was the car.
GEORGE: What Consumer? I’m the consumer.
JERRY: Alright. Seems [...]