Seinfeld on Marketing: Death by little kicks

While most sitcoms are in re-runs, it’s full steam ahead here with another fresh Seinfeld on Marketing (woot!). In this classic episode, Elaine is trying to loosen everyone up at her company party with a little dancing:

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George appropriately described Elaine’s dancing as “a full body dry heave set to music.” [...]

Enough said

Business is not synonymous with busyness

The thought of modern business often conjures up images of multi-tasking on our Blackberry with a client while instant messaging your co-worker and working through lunch to make up for lost time from the last meeting that “went long.”
But life (even our business life) must not only be a series of flashes of activity from [...]

Seinfeld on Marketing: Being Jay Leno’s chin

In this episode of Seinfeld on Marketing, Jerry and Elaine are discussing why no one is visiting the newly opened “Dream Café” across from Jerry’s apartment:

JERRY: He’s serving Mexican, Italian, Chinese. He’s all over the place. That’s why no one is going in.
ELAINE: Why do you keep watching?
JERRY: I don’t know. I’m obsessed [...]

2 ways to over deliver on your promises

Over delivering on your promises to your customers can be a very powerful thing. As I see it, there are two ways to over deliver:

Exceed current expectations. The near billion dollar online shoe retailer Zappos.com usually surprises customers by upgrading it’s free, four-day shipping to next-day shipping. Free, four day shipping ain’t bad. [...]

Turning off the consumer side of your brain

Why is it when it comes time to think of marketing gimmicks strategies we end up turning off the consumer side of our brains?
Remember the last time you received an unsolicited e-mail? Do you read it? When was the last time you responded? - Exactly. So why will it magically work for you now?
Do [...]

Slippage

I know my last rant about the post office hasn’t even had time to congeal yet, but I felt compelled to share (again).
During the last few months, I’ve had many misdeliveries from the post office – we keep getting other people’s mail, an out-of-town neighbor of ours received one of our paychecks and [...]

Seinfeld on Marketing: A call for quality

And we’re back (sorry for the delay in posts). In this episode of Seinfeld on Marketing, George bought a new (used) car:

JERRY: Hey! Did you get the Volvo?
GEORGE: No, I decided to go with an ‘89 LeBaron.
ELAINE: A LeBaron?
JERRY: I thought Consumer said Volvo was the car.
GEORGE: What Consumer? I’m the consumer.
JERRY: Alright. Seems [...]

In case you ever need it

Fresh from my trip to Disneyland, these helpful hand washing tips from Brawny (sorry for the poor quality photo):

Wet hands and apply soap.
Scrub hands and rinse.
Dry hands thoroughly using paper towels.

I always mix up the order, so thanks Brawny! I had to take a picture just in case I’m ever at a public restroom [...]