Have you had “the talk” yet?

No, I don’t mean that talk. I mean, talking about how to make your company, church or non-profit truly remarkable. Many of us don’t get around to it. We seem to busy our days with meetings, talking about our next campaign or discussing what our competitors are currently doing. Do me a [...]

Some marketers are always on a diet

If you are like many people, you had a goal on January 1st to finally loose weight and get healthy. But sadly you’ve probably since abandoned your all cabbage diet or your special juice diet and you are back to your status quo. But good news though - you’ll be hard at it [...]

Seinfeld on Marketing: 5 steps to becoming a buff

My friends, it’s Friday. I’ve got a great Seinfeld episode lined up for you today. Remember the episodes with Keith Hernandez (the “second spitter” theory done to the likes of JFK the movie)? Well, in today’s Seinfeld on Marketing, Jerry and George spot Keith for the first time:

GEORGE: Wow, Keith Hernandez! He’s such [...]

Robin Williams and your soul

Do you remember the movie “Dead Poets Society”? Does Carpe Diem, a desk set and “Captain, My Captain” ring any bells? Anyway, Robin Williams plays an English teacher trying to help his students learn about poetry and life. At one moment in the movie, he takes his students to the school courtyard just [...]

Another law

To every action there is an equal and opposite marketing campaign.

Being economic-downturn-proof

I went to the post office this morning and waited 10 minutes past their scheduled time to open. When they did open, the employees did not apologize or even acknowledge being late but at least they were cordial.
For those of us that do not have an economic-downturn-proof job, this would never fly. [...]

Only 20 seconds

The Deal or No Deal crew came to Utah this past weekend looking for a contestant to appear on their game show. My friend attended the event hoping for a shot - but so did 10,000 other hopefuls.
My friend told me that you each hopeful was given “only 20 seconds to tell [...]

Seinfeld on Marketing: Becoming Keith proof

Happy Friday. In this episode of Seinfeld on Marketing, George is talking to Jerry about his new promotion within the New York Yankee management team:

GEORGE: Do you know where Walker Street is downtown? I’ve got a league meeting there.
JERRY: Oh right, the new job, how is it?
GEORGE: I love it. New office, new [...]

The spotlight is on Tsufit

Last week, I received my advanced copy of the book, Step Into The Spotlight by Tsufit. I didn’t know what to expect, but as I opened my copy I was immediately struck by the advanced praise she had received for her book – from Tom Peters, Jack Trout and Al Reis to David Meerman [...]

Shots, one-track minds and why I’m in trouble

We’ll, it happened this weekend. I didn’t want it to happen this soon, but it did so now I’m in trouble. My three-year-old son overheard some of us talking about our impending trip to Disneyland and now this is all he can talk about – “When are we going to ‘Dizy-land’?” (He can’t [...]