Seinfeld on Marketing: Retooling

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It’s time for the Happy Friday Dance! (Step to the left, take a step back, now jump and click your heels….) Now that you have had your exercise, lets join Kramer and Newman as they try to run their own talk show out of Kramer’s apartment (my favorite episode if you are playing along [...]

Groovin’ the experience

Sometimes we forget how things like your store’s overhead music can add to a customer’s experience. Just take a look at this Best Buy security tape:

[In reality, I have no idea what this dude is up to (or smoking). But you get the point.]

Strategic move, counter move

This evening, all 7,100 Starbucks locations across the US will shutdown for three hours as a time for training, educating and sharing how “to elevate the Starbucks Experience.” (I’ll talk more about this later this week). As a side note, there may be some especially crabby commuters this evening.
During the time that Starbucks [...]

Free

Chris Anderson, Editor of Wired magazine and author of The Long Tail has an interesting article on how “free” will change the marketplace.
And if you are one of the first 10,000 people to sign up (US only), you get a free copy of Wired magazine delivered to your home.

Seinfeld on Marketing: Meaning

It’s that time again. This week, I will be adding to the conversation about being profound, or something that has a unique and deep sense of meaning that leads to action. We now join Kramer and George as they discuss life:

KRAMER (in disgust): Look at you.
GEORGE: Aw, Kramer, don’t start…
KRAMER: You’re wasting your [...]

A great reminder

While perusing some of the books on my shelf here at work, I came across this simple yet poignant reminder:

Rule #1: A successful company can only be built one satisfied customer at a time.
Rule #2: Rule #1 can only be done with happy, motivated employees.

Companies Don’t Succeed…People Do! by Mac Anderson (apparently out of print?)

In favor of being found, part 2

[This is a continuation of a previous post.]
Many companies that set off down the road of being “found” already have a rearview mirror full of attempts of trying to be incrementally better then what is already offered. You offer a non-stop flight from New York to Dallas so I offer a non-stop flight from [...]

Seinfeld on Marketing: People and Branding

It feels like a Friday! This Seinfeld on Marketing is a little different. Instead of the usual interaction between characters, this is from the standup that Jerry does at the beginning and end of each episode of Seinfeld. Enjoy!

Loyalty to any one sports team is pretty hard to justify. Because the players [...]

In favor of being found, part I

I am often asked, “how can I stand out and get noticed?” The wording sometimes differs but the underlying question of how to be discovered in a sea of “me-too” competition is the same.
Many companies feel like they are playing an unwanted game of hide-and-seek with their customers and are trying desperately to be [...]

Seinfeld on Marketing: Condensing it down

A shout out and a “Happy Friday” to all the Monday Haters out there! In this very, very condensed Seinfeld on Marketing moment, George ponders his life:

You know, if you take everything I’ve ever done in my entire life and condense it down into one day…it looks decent!

Hopefully you don’t have to condense your [...]