Seinfeld on Marketing: Old school marketing techniques

It’s Friday…so you know what that means, right? Seinfeld on Marketing. I have felt bad as of late that I have neglected some of the other characters of Seinfeld. I hope to rectify this wrong doing today. In this episode, Jerry is talking with his father about going to a family [...]

“Dying” to be the market leader

In some markets there is no clear-cut leader. Instead of having a market book-ended by black and white opposite approaches, the entire market is made up of the many shades of grey. This can happen when a market is still relatively young, or a market is particularly volatile or due [...]

The many shades of grey

I have come across many people who believe that that can make it in business if they just copy what the leader is doing and make one minor tweak. Many good business folks reason that if the leader is having success, then the more similar I am to the leader the more I should [...]

A big thanks

Decide now

It usually takes a great amount of time, resources and dedication to create a remarkable product with a long list of admirers just waiting to extol your greatness. This thought can be very daunting and overwhelming (especially for a small start up).
But the great thing is it only takes a matter of [...]

Marketing, magic and the suspension of belief

The great thing about a remarkable magic act or illusion is that the better it is, the more we suspend our belief and we actually accept what we are seeing (or not seeing).
“Wow, did he really make that cell phone disappear?” (Cell phones are great, but where’s Janet Reno when you need her?)
Magic is [...]

Their mistake is your gain

[UPDATE: Congratulations to Adelino on winning the free book!]
I moved a few weeks ago. While I was unpacking my precious business books, I came across two paperback copies of The Tipping Point. I remembered that Amazon accidentally sent me 2 copies about a year ago and it was not worth it for them [...]

Wasting away in Mediocre-ville

Hello everyone.
I wanted to experiment more with SlideShare, so I converted an older post into this presentation. It’s less than 2 minutes, so please tell me what you think. RSS readers, click here.

Seinfeld on Marketing: the Do Over

Happy Seinfeld on Marketing Day to you all! In this episode, Jerry is going through some bad luck. He just had a bad weekend in Vermont with his girlfriend and he lost money on the stock market (oh, and Superman is Jerry’s hero):

GEORGE: I told you those trips were relationship killers. Too bad you [...]

A quick thought on apathy

To counterbalance the last post on passion, I’d like to talk more about apathy. On second thought…that sounds like a lot of work. Never mind. I’m canceling this post due to a lack of interest.
(If you don’t care, no one else will either).
Have a great Thursday everyone!