Change is part of the experience

For Grand Opening, change is part of the experience. As a living, breathing space, GrandOpening, morphs into a variety of small, physical spaces every few months or so.
About six months ago it was a single ping-pong table that allowed the locals to engage in a unique and entertaining table tennis experience.
Currently, it is a [...]

Leaking internal speak

While driving to work today, I saw three consecutive billboards for APX Alarm - a national home security system company located in Provo Utah. The three billboards read:
Billboard #1:
APX ALARM
Billboard #2:
congratulates its employees
Billboard #3:
for the 125,000+ accounts this summer!
Putting aside for a moment the “self speak” oozing from these billboards, my attention quickly focused [...]

Accidental Discovery

Columbus Day is a day of accidental “discovery”. Accidents are not always a bad thing. Penicillin, the Popsicle and Velcro were all discovered by accident. And let us not forget that according to all-mighty advertising (so it must be true) that my favorite candy bar, Reese’s Peanut Butter Cups, was discovered by two [...]

Where did marketing go wrong?

(My sister sent me this picture so unfortunately I do not know the origin.)

Seinfeld on Marketing: Self speak

Happy Seinfeld on Marketing Friday! Thank you all for the positive feedback on my Seinfeld on Marketing e-book. I really appreciate it. The weekly drumbeat of Seinfeld on Marketing continues.
This week we join Jerry, Kramer and George as they are getting dressed at The New York Health Club (OK that came out [...]

7 signs you are addicted to meetings

Ah, yes. Meetings. I feel that most meetings are just a waste of time. In fact, more often than not after the meeting I wish I could have the 30 minutes back so that I could have talked to my plant “Sam”, figured out an even trickier shot for my wastebasket basketball hoop [...]

Customer-experience-influence-based pay

“People buy people first”
-Scott Ginsberg (the nametag guy), author of Make A Name for Yourself
In our fast-paced world, most products and services can be duplicated or be closely duplicated without much effort. For most businesses, the only real distinction we have left is our people, or more precisely the experience that our people provide [...]

Welcome

A big welcome for all those that are stopping by to download the Seinfeld on Marketing e-book. Please make yourself comfortable and feel free to explore any other part of my blog (except for the medicine cabinet with Bonkers the cat’s fungicide medicine).
To get you started, here are a few posts you may [...]