Seinfeld on Marketing: Expectations

I am really excited about today’s Seinfeld on Marketing because it is one of my favorite interactions on Seinfeld. So that you can experience the subtleties of this interaction and the hilarity that ensues, I am going to only offer the video segment (RSS readers, please click here).
In this episode, Elaine tags along with [...]

What is your customer’s cowbell?

You may remember the Saturday Night Live skit “More Cowbell”. In this skit (below if you have not seen it), Bruce Dickenson, a band manager, tries to persuade the band members that their song should include the playing of “more cowbell”. Exasperated, he finally states:

“I’ve got a fever…and the only prescription is more cowbell!”

Every [...]

Marketers are like elected officials

Okay, not exactly. A dictatorship (the company) initially imposes its authority and elects (hires) the marketer.
After this brief breach in power, a marketer must quickly gain the votes from her real source of power, her constituents (customers). These votes can only be secured by her actions of trust and demonstrating time [...]

Seinfeld on Marketing: Returns

Welcome to Seinfeld on Marketing! In this episode, Jerry trys to return a suit that he recently purchased:

Jerry: Excuse me I’d like to return this jacket.
Teller: Certainly. May I ask why?
Jerry: For spite.
Teller: Spite?
Jerry: That’s right. I don’t care for the salesman that sold it to me.
Teller: I don’t think you can [...]

Why customers leave

On a broad scale, there are four main reasons why customers leave. See if these look familiar:

Product
Price
Place
Promotion

“Wait!” you exclaim. “These are the outdated classic 4 P’s of marketing.” Yes, they are. And they are also the very reasons why your customers are leaving. Allow me to expound:

Product. If your product [...]

For better or worse

Here is my very crude mock up of what I think we’ll be seeing real soon:

(click to enlarge)
Would this be a testament to great marketing or our love for the superfluous?

Seinfeld on Marketing: Names

It’s Friday! That means it is time once again for another installment of Seinfeld on Marketing. In this scene George and Susan are eating dinner with a couple and George decides to “help” the couple pick out a name for their soon-to-be-born baby girl:

SUSAN: So, have you picked out a name yet?
CARRIE: Well, we’ve [...]

The “movie” in my head

Often times you’ll finish watching a movie and remark, “that movie was good but I liked the book better.” Why is that? I think there may be a number of reasons but one reason in particular seems very fitting.
Maybe it’s just me, but the “movie” in my head that plays as I read [...]

Treating employees right

Cynthia Lopez felt it was time once again to enter the workforce after staying home to raise her three children. She landed a job at local gas station. After only three weeks on the job, she was robbed at gunpoint. The robber took all that was left in the cash register - $66. [...]

Seinfeld on Marketing: Exclusivity

It’s time once again for Seinfeld on Marketing. This time you have two options: you can either read the transcript or watch a 10-minute clip.

JERRY: We gotta go to the soup place.
ELAINE: What soup place?
GEORGE: Oh, there’s a soup stand, Kramer’s been going there.
JERRY: He’s always raving. I finally got a chance to go [...]