These two little words have kept many people in second-rate jobs, selling mediocre products to pretty good customers. Nobody wins and nobody loses (at least that is what we tell ourselves). The fact is, when it comes to things that matter, “good enough” is the enemy of excellence.
“Wait a minute!” you exclaim. “I thought ‘awful’ was the enemy of excellence?” Nope. Awful knows it’s decidedly bad and doesn’t care. “Good enough” pretends to more that it is. “Good enough” is lazy and hollow. “Good enough” wastes resources just to maintain the status quo.
When it comes to things that matter, never settle for “good enough” and only strive for excellence.
Filed under: Business, Customer Service, Goals, Marketing
[...] unique, in order to talk. The ideas developed by the Consensus Group are easily forgotten, are “good enough” and mediocre at [...]