Just for Fun Friday

It’s Friday and you’ve been working hard all week. It’s time to take a break and enjoy something fun: Animator vs. Animation.
Thanks Tom Asacker at A Clear Eye for pointing this out!

Good enough

These two little words have kept many people in second-rate jobs, selling mediocre products to pretty good customers. Nobody wins and nobody loses (at least that is what we tell ourselves). The fact is, when it comes to things that matter, “good enough” is the enemy of excellence.
“Wait a minute!” you exclaim. [...]

I’m selfish and lazy

There is no one else in this world who is more important than me (or at least that is the way I see it). I don’t like to hear much about you. Mostly, I only care about how you make me feel about myself. I sometimes talk about you with other people, but [...]

By design

A little break from the norm. Watch this video of interesting design in action:

Happy Tuesday everyone!

The basics

Why invest in a website, business cards and voicemail when you do not return phone calls?
Why ask for customer feedback when all they get when they call your customer service line is a message about how “important” their call is to you?
Why give employees perks when you cannot make payroll?
Why put a mint on the [...]

7 reasons why your mom would make a good marketer

After yesterday’s post, I though it would be fair to include some of mom’s sayings that do translate into good marketing advice:

I don’t care what everyone else is doing. I only care about what you are doing. Focus on your customers and not what everyone else is up to.
I just want what is best for [...]

7 reasons why your mom wouldn’t make a good marketer

We love our dear, old wise moms. However, your mom’s advice may not always translate into good marketing advice. Take these for example:

If you don’t have anything nice to say, don’t say it at all. You should not only encourage your customers with complaints to say something, but you should seek them out.
How many [...]

Popularity and cumulative advantage

This is part five in a part five series about choices. Click here for part one, two, three and four
I concluded this journey about making choices where we began –with the three dilemmas of choice:

we have too many choices
we really don’t know what we want
our need to share with others

Because of these three dilemmas [...]

Our need to share with others

This is part four in a part five series about choices. Click here for part one, two and three
Have you ever started to share with someone about a really good book that you just read or movie you just watched only to get to a point where you know the other person cannot follow [...]

We really don’t know what we want

This is part three in a part five series about choices. Click here for part one and two.
The second dilemma of choice is we really don’t know what we want. Or at least we don’t think we do. However, one thing is for sure - no one wants to feel like they are [...]