Seth Godin is coming to Utah!

It appears to be official! According to Seth Godin’s blog, he is coming to Utah on May 24th from 1 PM - 4PM. Here are details:
Seth Godin, the Marketing Guru will share his latest insight in marketing & talk about his latest book “The Dip”.
The cost is $50 per person, which includes 5 [...]

Be a Johnny

I ran across this simple, yet effective video about how everyone in your company can make a difference.

Great service comes from the heart.

I’m back

I was in Disneyland the past week on vacation. The kids loved it and we had a blast. (A side note, when your kids come along I think it’s called a “trip” and when it is just you and your spouse it is called a “vacation”). Anyway, it will be good to get [...]

AT&T ‘s vision of the future (circa 1993)

I ran across these 1993 AT&T TV commercials on YouTube. This series of ads was called “You Will”. Maybe you remember them (like I do). Take a look:

According to AT&T (circa 1993), in the future “you will” be able to:

Borrow a book from thousands of miles away
Cross the country without stopping for directions
Send [...]

Searching the web for feedback

If you don’t regularly search the blogosphere and web for customer feedback, you should. Many times customers are having conversations online with other customers (or potential customers) instead of giving you the feedback directly. Take for example this feedback I found at ThisIsBroken.Com:

I love Arizona Green tea, but every single bottle I [...]

$50 to hear the top marketer alive?

If you live in Utah (or if you can fly to Utah within 3 to 5 hours), please support the effort to get the most brilliant marketing mind to speak in Utah on May 24th. For $50 you will not only get to hear Seth Godin but you’ll also receive 5 copies of his new [...]

What you sell

Lets imagine that your oldest daughter is getting married soon and she asks your help in finding the right photographer for her wedding. Being the proud parent that you are, you want to help her in any way possible. After a full day of searching for the right photographer, a sign at the [...]

They like me! They really, really like me!

In business, it is not about “you”. Its all about “them” - your customers. Tom, over at A Clear Eye, has so brillantly put it many times:

It doesn’t matter what people think about you or your organization. What matters is how you make them feel about themselves - and their decisions - in [...]

Every business is a commodity

That is until your customers can easily distinguish your business from the rest of the market and experience for themselves some added value. If your customers can not detect any distinguishing features from your business and the rest of the market, they are left to themselves to differentiate your product on something we all [...]

Feel vs. Do

Seth Godin once again has a provocative post about our feelings vs. actions.

How’s this for a 98% rule: By a factor of three, what you do is not nearly as important as how it makes people feel.

The customer experience is all about how the customer feels while experiencing your company (and not just [...]