Check it out

If you have not seen Tom Asacker’s ebooklet On Branding: A Visual Presentation, check it out. It is well worth the 17.5 MB download!

The iPhone and AT&T?

Today in a PR release, AT&T announced that beginning Monday of next week it will start to transition “the Cingular brand to AT&T in advertising and customer communications, throughout Web sites and nationwide retail stores, and on company buildings and vehicles.” This re-branding effort should take place over the next several months.
This begs the [...]

Taking a picture of the inside of my pocket

No, this isn’t the punch line of an adult-content joke. This is more of a plea to cell phone companies.
I have had a couple of different camera flip cell phone over the last year. The problem is I can’t stand to wear my cell phone on a belt clip so I [...]

Asking a statement

[DISCLAIMER: I heart my wife very much and I admit that I actually do the same thing as described below.]
At times, my wife will ask me statements delivered in a question wrapper. Let me explain. Inevitably, when there is a chill in the air and we’re leaving the house with our children, she’ll [...]

Walking through the museum backwards

The other night, the family and I visited a local museum. As we leisurely walked through the museum, for some unknown reason the “better-judgment” part of my brain fell asleep and I let me über-rambunctious two year old out of his stroller to roam free. With his new found freedom, he quickly [...]

The Apprentice L.A. Critique

I am a big Apprentice fan. As a marketer, I love to see the contestant’s creativity and problem solving abilities on the business tasks that “The Donald” tries to throw their way.
From the season premiere, it looks like this should be another great year. The show would be even better it [...]

Choose Your Own Adventure TV?

Do you remember those “Choose Your Own Adventure” books growing up? The books where you are given choices and the plot unfolds according to direction you take? For example,
If you decide to eat the magic pill, turn to page 25
If you decide not to eat the magic pill, turn to page 16
How would [...]

Confessions from the dark side

My name is Bill and I use regular incandescent bulbs in my house. Whew!…I feel much better getting that off my chest.
Seth Godin has a great post about why only 6% of all U.S. households have tried a Compact Fluorescent Light (CFL). This post got me thinking, “why haven’t I (and [...]

Frictionless formulas

I have recently read two similar business books. They are similar in that they both discuss formulas that can be implemented in an organization to measure profitability and business success. However, one formula is very simple while the other is more complex (at least IMHO). Let’s see if you can guess [...]

2007 New Year’s resolutions

If you are having a hard time coming up with the right New Year’s Resolutions for you, let me get you stared down the right road with a poem by Sue Bender that hangs in our house:
Listening
to your heart
is not so simple.
It takes time to for
the chatter to quiet down.
In the silence of “not [...]