Posted on January 30, 2007 by Bill
The best way that I have found to keep employees happy is to make sure they have a healthy dose of the four E’s:
Education. A business that is not learning (and applying) is a business that is shrinking. The business learns as its people learn. Give your employees the opportunities to learn - [...]
Filed under: Branding, Business, Customer Service, Marketing | No Comments »
Posted on January 25, 2007 by Bill
Most of us know someone who will say or do anything to further his or her own self-serving agenda. These people are two-faced. They are suck-ups. They seem at times to be a team player, but in reality they are only looking out for themselves. In short, they are [...]
Filed under: Life, Random | No Comments »
Posted on January 23, 2007 by Bill
I was browsing on the website of my alma mater the other day. What I saw shocked me and made me doubt the value of my university education. The following actual statements are found on faculty member’s web pages on my alma mater website (from the School of Business). I do not want [...]
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Posted on January 23, 2007 by Bill
It’s January 23rd. Do you know where your New Year’s resolutions are?
Filed under: Goals, Life, Random | No Comments »
Posted on January 19, 2007 by Bill
Seth Godin has an awesome post about his vision of the web. He calls it Web4. What is Web4 you ask? Seth says it’s “about making connections, about serendipity and about the network taking initiative”. A few of my favorite ideas from Seth about how Web4 could be are:
I’m late for [...]
Filed under: Marketing, Seth Godin, Social Media, Technology | 6 Comments »
Posted on January 18, 2007 by Bill
Just having a few women smile at a man in public is enough to make other women consider him much more desirable, according to researchers.
Dr Benedict Jones of the University of Aberdeen recently released a study that he conducted to examine how other people can influence our decisions.
The volunteers first looked at photographs of four [...]
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Posted on January 18, 2007 by Bill
I have been trying to fix a constantly running toilet for the last few days. It seemed as though whatever I did, I could not get it to stop running. Then I had an idea: ‘Why not compare it to another toilet in the house that is working?’ After comparing the two [...]
Filed under: Business, Marketing | 2 Comments »
Posted on January 17, 2007 by Bill
A host of a local radio talk show has a squeaky chair. Having a squeaky chair in a typical office may not be a bid deal outside the fact that it may bother your cubicle neighbors. However, if your whole audience can hear your squeaky chair, it is a big deal. To me [...]
Filed under: Branding, Business, Customer Service, Marketing | 3 Comments »
Posted on January 16, 2007 by Bill
In order to optimize the word of mouth of your product or service, try following what I call the six F’s:
Fit. Your product or service must fit my ideals, wants and situation. If your product is a new, amazingly-accurate scope for a hunting rifle and I am apposed to hunting, then to borrow loosely [...]
Filed under: Business, Loyalty, Marketing, Word of Mouth | 1 Comment »
Posted on January 15, 2007 by Bill
Confession: I still have not reset my car stereo clock since day light savings in October. This particular car stereo clock is very difficult to remember the button sequence in order to change the time. I have pull out the car manual each time and try and figure it out. So basically for [...]
Filed under: Cars, Ideas, Random, Technology | No Comments »