Mainstreaming the Ford Mustang Brand?

Autoweek reports that the Ford executives held a secret meeting last fall and discussed making a sedan and a wagon version of the now famed muscle car, the Ford Mustang. Reportedly, the Ford execs wanted a “strategy to take the legendary Mustang mainstream”. Brand Managers really need to be careful and defend their [...]

Office Holiday Parties

Ah, yes. It’s that wonderful time of year again for the annual holiday office party. This one night can either be a step up for you in your organization or a tumble backwards into the abyss of being the poster child for office water cooler humor (a very dark and lonely place). [...]

Avoiding “Twinkie” Phrases

“Twinkie” Phrases are those phrases that have little or no substance. In other words, they are meaningless. I was thinking about the many meaningless phrases that are used in business today. Let me point out a couple of phrases that are commonly used in infomercials. I know that picking on infomercials may [...]

Starting…

Why is starting something new sometimes so hard? It may be that we do not have enough time or it may be our priorities. Or maybe it’s that we sometimes “over think” something to death. Instead of just starting the new project/business/blog, we sometimes focus on the minor details or the “why it [...]